Advertising Banners

EnaCast includes an advertising banner system that lets you display ads on your website. Banners are organized into groups, and the system automatically tracks impressions and clicks so you can evaluate their performance.

Basic Concepts

Banner Groups

A banner group is a container that holds multiple ads displayed in the same position on your website. When a group is shown on a page, one of its banners is selected using weighted random selection (based on each banner’s impression weight).

Individual Banners

Each banner is a single ad within a group. It contains an image, a destination link, and a weight setting that determines how frequently it appears compared to other banners in the group.

Creating a Banner Group

1. Go to the management panel at studio.enacast.com
2. In the side menu, under Media, open Banners
3. Click New Group
4. Enter a descriptive Title (e.g., “Main sidebar” or “Header banner”)
5. Make sure the Group enabled checkbox is ticked
6. Click Create

In the same form you can fill in the Monthly report recipients (one email per line, up to 10) and tick Send the monthly report: on the 1st of each month they receive the previous month’s report by email with the PDF attached.

Adding a Banner to the Group

1. On the group’s card, click the Add banner icon. You can also click New Banner at the top and pick the Group in the form
2. Fill in the fields:
   • Title: internal name of the banner (e.g., “Summer 2024 campaign”)
   • Description (optional): notes about the ad
   • Link: the URL the user will be directed to when clicking
   • Image: the banner image in landscape format (recommended: minimum 728x90 px for standard banners). It is used on desktop, and on mobile when there is no square image
   • Square image (mobile) (optional): a square version shown on mobile devices
   • Active from and Active until (optional): outside this window the banner is not shown, even when enabled
   • Impression goal (optional): the banner stops showing once it has delivered this many impressions, counted from the moment the goal is set
   • Weight (probability): a number indicating the relative probability of appearance. A banner with weight 2 will appear twice as often as one with weight 1
   • Enabled: activate or deactivate the banner without deleting it
3. Click Create

Impression weight

If you have 3 banners with weights 1, 1, and 2, the third banner will appear approximately 50% of the time, while the other two will each appear about 25% of the time.

Each banner in the list shows its status (Scheduled, Active, Ended or Completed), its dates, its progress towards the impression goal if it has one, and the buttons to open its link, edit it or delete it.

Statistics

EnaCast automatically records metrics for each banner:

Metric	Description
Impressions	Number of times the banner was shown to a visitor
Clicks	Number of times a visitor clicked on the banner
CTR	Click-Through Rate: percentage of impressions that resulted in a click

Note

Statistics automatically filter out bots and web crawlers to show only real user interactions.

Viewing Statistics

On the Banners page, each group shows its total impressions, clicks and overall CTR, and each banner its own impressions, clicks and CTR.

Below, the Report card shows impressions and clicks over a period: pick the dates and, optionally, a Banner group. It includes daily figures, a table per banner and a Download PDF button to send the report to an advertiser. The Export CSV button at the top downloads the totals of every group and banner.

Displaying Banners on Your Website

To make banners appear on your website, you need to add a banner module to a modular page:

1. In the side menu, under Website, open Modular Pages
2. Open the page where you want to show the banner and click Edit
3. Click Add module and choose Banner Group
4. Select the Banner group you want to display
5. Changes are saved automatically; you can also click Save

The banner will be displayed at the position on the page where you placed the module.

Best Practices

• Use optimized images: heavy banners slow down page loading
• Always include a link: a banner without a link generates no interaction
• Review statistics regularly: if a banner has a very low CTR, consider changing the image or message
• Disable expired banners: instead of deleting them, disable them to preserve historical statistics
• Use weights thoughtfully: assign more weight to banners from priority campaigns

Frequently Asked Questions

Can I Have Multiple Banner Groups on the Same Page?

Yes, you can add multiple banner modules at different positions on the same modular page.

Are Banners Visible on Mobile?

Yes, banners adapt to the screen size. If you have uploaded a square image, it will be used in views that require it.

Can I Schedule Banners by Date?

Yes. Fill in Active from and Active until on the banner: outside that window it is not shown, even when enabled. You can also set an Impression goal so it stops showing once the goal is reached.

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If you have any questions, please contact support at support@enacast.com